Which celebrity's product launch strategy notably AVOIDED traditional retail distribution channels, instead relying entirely on direct-to-consumer sales that created unprecedented demand?

Celebrity-backed products have become a major force in retail, transforming famous people from mere endorsers to powerful business owners. From cosmetics to spirits, clothing to wellness products, celebrities leverage their personal brand to create retail empires worth billions. This trivia tests your knowledge about the strategic product launch decisions that helped certain celebrity brands achieve remarkable success while others failed to connect with consumers.

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Kylie Jenner's Kylie Cosmetics, which launched exclusively online with limited-quantity "drops" that regularly sold out in minutes
George Clooney's Casamigos tequila, which initially focused on small batch distribution to high-end restaurants and bars before retail expansion
Gwyneth Paltrow's Goop, which launched with brick-and-mortar pop-up shops in major cities before developing its e-commerce platform
Rihanna's Fenty Beauty, which debuted simultaneously across Sephora's global retail network and online platforms for maximum market penetration