Which celebrity's product endorsement resulted in the largest documented immediate increase in consumer purchase intent according to Nielsen's 2019 Celebrity Influence on Consumer Behavior study?

Celebrity endorsements have been a powerful marketing tool for decades, significantly impacting consumer behavior and retail strategies. From Michael Jordan's game-changing Nike partnership to Kylie Jenner's cosmetics empire, famous faces have transformed how products are marketed and perceived. This poll tests your knowledge about a fascinating intersection between celebrity influence and retail consumer behavior patterns.

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Rihanna's Fenty Beauty launch, which caused a 73% increase in purchase intent among the target demographic
Dwayne 'The Rock' Johnson's Under Armour partnership, which drove a 68% increase in purchase intent among male consumers
Taylor Swift's partnership with Capital One, which resulted in a 62% increase in credit card applications
George Clooney's Nespresso campaign, which created a 59% increase in purchase intent across European markets