Which innovative retail design concept, first widely implemented by Nike in 1990, revolutionized sports product marketing by creating immersive brand experiences?

The sports retail industry has transformed dramatically over the decades, with certain strategic moves changing the competitive landscape forever. This trivia question focuses on a pivotal retail strategy that revolutionized how athletic products are sold and experienced by consumers. Test your knowledge about the intersection of sports business innovation and retail design that created an entirely new shopping paradigm.

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Concept stores with sport-specific zones
Nike Town flagship experiential stores
Athlete endorsement boutiques
Interactive digital fitting rooms