Which retail marketing strategy resulted in a 37% sales increase during Diwali celebrations in multicultural communities according to a 2023 Nielsen study?

In today's global marketplace, understanding how cultural traditions influence consumer behavior is crucial for effective retail marketing. Different cultures celebrate various holidays, observe unique customs, and have distinct purchasing patterns that savvy retailers must recognize. This trivia question tests your knowledge of how major retailers have adapted their marketing strategies to honor cultural traditions while driving sales.

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Creating limited-edition products featuring traditional Rangoli designs with modern twists
Offering standard 20% discounts on all merchandise during the five-day festival period
Running television commercials that simply wished customers a 'Happy Diwali'
Extending store hours during the festival without any cultural adaptations to merchandise