Which 1999 horror film revolutionized movie marketing by using a fake documentary approach and an early internet viral campaign that made many viewers believe the events depicted were real?

Test your knowledge about the innovative marketing strategies that helped turn films into cultural phenomena! In the competitive world of entertainment, marketing can make the difference between a box office hit and a flop. Studios have developed increasingly creative campaigns to capture audience attention and drive ticket sales. This trivia question focuses on a groundbreaking viral marketing approach that changed how films are promoted forever.

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The Blair Witch Project
The Sixth Sense
The Ring
Scream