Which celebrity pioneered the modern celebrity-owned product line model by retaining full ownership rather than just licensing their name, creating a billion-dollar empire in 2007?

Celebrity product lines have become a major force in retail, with stars leveraging their fame to create successful brands across fashion, beauty, food, and more. But while it seems like a recent trend, celebrity product endorsements and ownership have a fascinating history. Test your knowledge about which famous figure made a groundbreaking move in celebrity product development that changed how we think about star-powered brands today.

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Jessica Simpson with The Jessica Simpson Collection
Rihanna with Fenty Beauty
Jennifer Lopez with Glow by JLo fragrance
Jessica Alba with The Honest Company