Which digital ticketing innovation, launched in 2001, revolutionized Broadway by introducing variable pricing and is credited with increasing industry revenue by over $1 billion?

The performing arts industry, particularly theater, has undergone significant digital transformation in recent years. From virtual ticket sales to innovative marketing strategies, technology has reshaped how theaters connect with audiences. This poll tests your knowledge about a groundbreaking e-commerce innovation that dramatically changed Broadway's ticketing landscape and created new market segmentation opportunities for producers and theater owners.

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