Which athlete signed the first major modern shoe endorsement deal in 1984, revolutionizing sports marketing with a signature line that continues to be influential today?

In the world of sports business, athlete endorsements have become a cornerstone of product marketing. Before multi-million dollar deals and signature shoes became the norm, there was a pivotal moment that changed the relationship between athletes and product marketing forever. Test your knowledge about this significant shift in sports business history that revolutionized how athletes and brands collaborate.

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Michael Jordan with Nike (Air Jordan)
Magic Johnson with Converse
Bo Jackson with Reebok
Larry Bird with Adidas