Which beverage brand reportedly paid $45 million for product placement in the James Bond film 'Skyfall' (2012), replacing Bond's iconic martini in several scenes?

Product placement has become a significant revenue stream for film and television productions, with brands paying millions to have their products featured prominently in popular media. The integration of products into storylines and scenes has evolved from subtle background appearances to becoming integral parts of the narrative. Test your knowledge about one of the most successful product placement deals in entertainment history!

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