Which ancient civilization created the first known retail loyalty program, offering regular customers clay tablets that could be exchanged for discounts on future purchases?

Before modern shopping malls and e-commerce platforms, ancient civilizations created sophisticated marketplace systems that laid the foundation for today's retail industry. From the agoras of Ancient Greece to the bazaars of Mesopotamia, early merchants developed surprisingly advanced retail strategies. This trivia question explores how these ancient retail pioneers solved commerce challenges in ways that still influence modern business practices.

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Ancient Egyptians, who offered papyrus loyalty scrolls to noble customers of royal marketplaces around 1500 BCE
Babylonians, who implemented a merchant loyalty system using marked clay tablets for repeat customers in the markets of Babylon circa 1700 BCE
Ancient Romans, who introduced bronze tokens called 'tesserae' as a customer reward system in urban markets around 100 CE
Ancient Chinese, who created the first silk-stamp cards during the Han Dynasty for preferred customers at imperial trading posts