Which retail giant lost approximately $170 million on the 'Arch Deluxe' burger, marketed as a 'sophisticated' hamburger for adults in the 1990s?

Even the biggest companies can make catastrophic product launch mistakes. This poll tests your knowledge about one of the most expensive retail failures in modern business history - a cautionary tale of market research gone wrong, executive overconfidence, and consumer rejection. Do you know which major corporation suffered this particular high-profile disaster that business schools still study today?

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