Which of these major pop culture brands underwent a controversial rebranding in the 2010s that was quickly reversed after massive customer backlash?

Brand recognition is a crucial element in pop culture, with iconic logos becoming cultural touchstones. Sometimes, brands undergo significant rebranding efforts that either succeed brilliantly or fail spectacularly. This trivia tests your knowledge of major pop culture brand transformations that created significant buzz in the industry. Can you identify which famous rebranding actually happened?

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Gap (changed its iconic blue square logo to a modern design with a small blue gradient square)
Spotify (briefly changed from green to orange as part of a marketing campaign)
Netflix (attempted to rename its DVD service to 'Quickster' while keeping streaming as 'Netflix')
Instagram (temporarily switched to a minimalist black and white icon design)