Which celebrity endorsement deal is credited with revolutionizing athletic footwear marketing and creating the first billion-dollar athlete-branded product line?

Celebrity endorsements have transformed the retail landscape, creating powerful brand associations that can make or break product lines. In the world of athletic footwear, certain partnerships have transcended mere advertising to become cultural phenomena. This poll tests your knowledge about one of the most successful and revolutionary celebrity endorsement deals in retail history - a partnership that changed how brands leverage famous personalities and created an entirely new business model for athlete endorsements.

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Michael Jordan with Nike (Air Jordan)
LeBron James with Nike
Kanye West with Adidas (Yeezy)
Tiger Woods with Nike