Which innovative product strategy helped a major Broadway production increase its millennial audience attendance by 35% in 2019?

The performing arts industry has evolved dramatically in how it markets productions and engages audiences. From traditional playbills to immersive experiences, theaters and performance venues have adapted innovative product strategies to attract new generations of patrons while maintaining their artistic integrity. Test your knowledge about how performing arts organizations have transformed their consumer offerings and marketing approaches in recent years.

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Creating a behind-the-scenes AR app that allowed users to virtually explore set designs and costume creation before attending performances
Launching a subscription-based streaming service that offered recorded performances with multiple camera angles
Partnering with luxury fashion brands to create merchandise collections inspired by the production's aesthetic
Implementing a dynamic pricing model that offered steep discounts for performances with lower attendance forecasts