Which retail giant famously used a 'heat map' of their customers' zip codes from online orders to strategically plan their first physical store locations in previously underserved markets?

In today's global marketplace, retail giants are using sophisticated geographic data analysis to optimize their expansion strategies. Location intelligence has become a critical factor in retail success, with companies investing millions in understanding geographic consumer patterns. This trivia question explores how one major retailer used geographic insights in an innovative way to disrupt traditional expansion models.

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Warby Parker
Bonobos
Glossier
Allbirds