Which famous literary brand mascot was created in 1971 by Roger Hargreaves originally as a bedtime story character before becoming the face of a major bookstore chain?

Publishing houses and bookstore chains have created some of literature's most recognizable brand mascots over the decades. These characters have become cultural touchstones, appearing on bookmarks, tote bags, and storefronts worldwide. Test your knowledge of these literary brand ambassadors that have helped shape how we interact with the world of books and publishing.

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Mr. Books, the bespectacled owl mascot of Barnes & Noble
Little Miss Bookworm, the pigtailed girl mascot of Borders
Mr. Men, the simple colored shapes that became Waterstone's mascots
Paige Turner, the smiling bookmark mascot of Books-A-Million