Which company introduced the first modern retail loyalty program in 1981 that used a magnetic stripe card to track customer purchases and award points?

Loyalty programs have been a cornerstone of retail strategy for decades, but their origins might surprise you! Test your knowledge about the historical development of customer loyalty programs that transformed how retailers build relationships with shoppers. Understanding this history provides valuable insights into how modern retail personalization and customer retention strategies evolved.

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American Airlines (AAdvantage program)
S&H Green Stamps
Betty Crocker's Box Tops program
Sperry & Hutchinson Trading Stamps