Which innovative retail strategy helped 'Hamilton' generate record-breaking merchandise sales beyond traditional theater merchandise?

The performing arts industry relies on strategic retail operations to enhance audience experiences and boost revenue. From merchandise sales at Broadway shows to innovative marketing strategies for opera houses, retail plays a crucial role in the financial sustainability of performing arts venues. Test your knowledge about a famous retail strategy that transformed a struggling theater company's fortunes!

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Creating an exclusive 'Hamilton Mixtape' with celebrity artists that was only available at the theater's retail store for the first month
Implementing a virtual reality booth where audience members could purchase recordings of themselves performing with digital versions of the cast
Launching a subscription box service that delivered monthly Hamilton-themed products to fans' homes
Partnering with luxury fashion designers to create high-end costumes replicas available only to premium ticket holders