Which innovative retail analytics approach did Nike first implement in 2018 that revolutionized their in-store customer engagement?

The sports retail landscape has transformed dramatically with technology. Major athletic brands have implemented various digital strategies to enhance customer engagement and boost sales. Test your knowledge about how leading sports retailers are leveraging data analytics to create personalized shopping experiences and drive customer loyalty in physical and online stores.

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Nike App at Retail - allowing customers to scan products in-store for detailed information and instant checkout
Virtual Reality fitting rooms that let customers try on apparel without changing
Automated inventory robots that track stock levels and customer movement patterns
Biometric scanners that recommend shoes based on foot structure analysis