Which celebrity strategically launched their beauty brand on their own birthday, creating an instant sell-out and generating over $100 million in sales within the first 40 days?

When famous people enter the business world, their product launches can make big splashes in the market. Some celebrity brands become billion-dollar empires while others fade quickly. Test your knowledge about the strategic timing behind some of the most notable celebrity product launches that disrupted existing markets or created entirely new categories.

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Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics
Lady Gaga with Haus Laboratories
Selena Gomez with Rare Beauty