Which innovative marketing approach did NASA use to build public excitement for the James Webb Space Telescope launch that broke tradition from previous space telescope promotions?

NASA's James Webb Space Telescope was one of the most anticipated product launches in astronomy history. Its marketing campaign needed to generate public interest and support for this $10 billion scientific instrument. This poll tests your knowledge about the innovative product launch strategy that helped make the Webb telescope a household name and secured its place in popular culture even before delivering its first images.

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Creating a real-time public tracking website where millions watched the complex deployment sequence unfold over weeks
Allowing public votes to determine the first celestial object the telescope would observe
Releasing a limited edition cryptocurrency called WebbCoin that funded final launch preparations
Partnering with a major streaming service to produce a reality show about the telescope assembly team