Which religious organization first popularized the famous slogan "What Would Jesus Do?" (WWJD) as a modern marketing phenomenon in the 1990s?

Religious organizations increasingly use marketing techniques to spread their message and build communities. This has led to sophisticated branding strategies, memorable slogans, and targeted campaigns across various faiths. Test your knowledge about a famous slogan that transformed religious outreach and became a cultural phenomenon. This question explores how marketing principles intersect with spiritual messaging in the modern religious landscape.

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Willow Creek Community Church in Illinois
Bethany Reformed Church in Michigan (through youth pastor Janie Tinklenberg)
Focus on the Family organization
Billy Graham Evangelistic Association