Which automotive product launch included a live demonstration that unexpectedly backfired, becoming one of the most famous product launch failures in transportation history?

The transportation industry has seen some revolutionary product launches and advertising campaigns that changed how we perceive mobility. From innovative electric vehicles to groundbreaking safety features, automotive companies have used creative marketing strategies to capture consumer attention and transform the market. Test your knowledge about these significant product launches and the advertising techniques that made them memorable!

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Tesla Cybertruck's 'unbreakable' armored glass demonstration in 2019
Ford Edsel's highly anticipated reveal in 1957
GM's EV1 electric car launch in 1996
Segway's grand unveiling in 2001