Which innovative digital marketing strategy first allowed Broadway shows to see a 27% increase in ticket sales to millennials during the 2018-2019 season?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how productions are marketed and experienced by audiences. From virtual reality previews to sophisticated targeting algorithms, Broadway shows and other performing arts venues have embraced cutting-edge digital marketing strategies to fill seats and create buzz. Test your knowledge about how the curtain has risen on digital innovation in the world of performing arts!

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Immersive 360° virtual theater tours that allowed potential attendees to preview seat views and backstage areas
Micro-influencer partnerships with drama students and local theater enthusiasts rather than celebrity endorsements
Dynamic pricing algorithms that adjusted ticket costs based on social media sentiment analysis
Augmented reality playbills that brought character biographies and scene descriptions to life through smartphone cameras