Which celebrity pioneered the 'drop' marketing strategy for their retail brand, creating limited-time product releases that generated unprecedented demand and transformed retail marketing tactics?

Many celebrities have ventured into retail and transformed how brands connect with consumers through innovative marketing strategies. These famous entrepreneurs have leveraged their personal brands to create retail empires, pioneering new approaches to customer engagement, digital marketing, and experiential retail. Test your knowledge about these celebrity retail innovators who have significantly impacted brand management and retail marketing strategies!

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Kylie Jenner with Kylie Cosmetics
Kanye West with Yeezy
Rihanna with Fenty Beauty
Jessica Alba with The Honest Company