Which sports retailer first introduced the concept of in-store rock climbing walls as an experiential marketing feature in the early 1990s?

The sports retail landscape has transformed dramatically in the last decade with innovative experiential marketing strategies. Major sporting goods retailers have invested heavily in creating immersive in-store experiences that allow customers to test products before purchasing. From virtual reality golf simulators to indoor climbing walls and basketball courts, these experiential elements have changed how consumers interact with sports products. Test your knowledge about pioneering experiential marketing in sports retail!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

REI (Recreational Equipment Inc.)
Dick's Sporting Goods
Bass Pro Shops
The North Face