Which music industry CEO famously predicted in 2003 that 'subscription models won't work' for music, only to launch their own successful streaming service a decade later?

The music industry has undergone massive transformation with the rise of digital streaming platforms. Before these platforms changed how we consume music, traditional sales models dominated the industry. This trivia question explores a pivotal moment in music retail innovation that transformed the entire industry's business model. Test your knowledge about the disruptive technologies that changed how we discover, access, and purchase music forever.

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• Jimmy Iovine (Beats Music/Apple Music)
• Daniel Ek (Spotify)
• Doug Morris (Universal Music Group)
• Steve Jobs (Apple/iTunes)

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