Which marketing innovation transformed book promotions in the early 2000s, creating 'midnight release parties' that became cultural events?

The publishing industry has evolved dramatically in how books are marketed to readers. Behind every bestseller is not just great writing, but sophisticated marketing strategies that help books find their audience. This trivia question explores an innovative marketing technique that transformed book promotion and created a cultural phenomenon. Test your knowledge about how publishers and authors have leveraged creative promotion strategies in the literary marketplace!

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Harry Potter series' coordinated global release events with embargoed copies
James Patterson's television commercial campaigns for thriller novels
Amazon's introduction of the first Kindle with exclusive digital releases
Oprah's Book Club selections with synchronized national distribution