Which groundbreaking music retail marketing campaign of the 2010s allowed fans to receive an entire album for free without any opt-out option?

The music industry has undergone massive transformations in how consumers discover, purchase, and engage with their favorite artists. From vinyl records to streaming services, music retail has evolved dramatically, implementing sophisticated marketing campaigns and personalization technologies. Test your knowledge on how the business of music has changed the way artists reach their fans and how consumers experience music.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

U2's 'Songs of Innocence' automatically added to 500 million iTunes accounts in 2014
Beyoncé's surprise visual album 'Lemonade' release in 2016
Radiohead's 'pay-what-you-want' model for 'In Rainbows' in 2007
Taylor Swift's exclusive streaming deal with Apple Music for '1989' in 2015