Which digital initiative, launched in 2017, significantly transformed Broadway ticket accessibility and is credited with bringing in younger, more diverse audiences to traditional theater?

The performing arts industry has undergone significant digital transformation in recent years, especially on Broadway. From virtual ticketing to immersive experiences, theaters have embraced technology to enhance audience engagement and accessibility. This trivia question tests your knowledge about a groundbreaking digital initiative that revolutionized Broadway ticket sales and accessibility.

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TodayTix mobile rush tickets
Hamilton digital lottery system
Broadway HD streaming platform
Broadway Direct's Digital Lottery & Rush program