Which major publishing house revolutionized brand storytelling in literature by creating immersive 'reading journeys' that connect authors' works through themed digital and physical experiences?

In the arts and literature industry, brand storytelling has become crucial for publishers, bookstores, and literary platforms. The most successful literary brands don't just sell books—they create immersive narratives around their identity that resonate with readers. This poll tests your knowledge about which publishing house pioneered a revolutionary approach to brand storytelling that transformed how literary works are marketed and experienced by consumers.

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Penguin Random House with their 'Literary Landscapes' program
HarperCollins with their 'Narrative Nexus' initiative
Simon & Schuster with their 'Author Universe' platform
Macmillan Publishers with their 'StoryWorld' experience