Which gaming company first implemented a fully interactive VR retail experience that allowed customers to virtually try games before purchase, leading to a 40% increase in new release sales?

Virtual Reality has transformed how games are marketed and sold in retail environments. This trivia question explores a pivotal moment in gaming retail history when VR technology fundamentally changed the customer experience. Test your knowledge about how major gaming companies have leveraged immersive technology to revolutionize their retail strategies and product launches.

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Valve with their Steam VR Preview Rooms in 2019
Sony with their PlayStation VR Experience Centers in 2018
Microsoft with their Xbox Virtual Arcade in 2020
Nintendo with their Switch VR Pop-up Stores in 2021