Which film marketing campaign pioneered the use of mysterious viral marketing to generate audience curiosity before release, creating an entirely new promotional approach for the film industry?

In the competitive world of film and television, marketing campaigns can make or break a release. The most successful blockbusters often employ innovative promotional strategies that capture audience attention and create pre-release buzz. This poll tests your knowledge of notable film marketing campaigns that changed industry standards or achieved remarkable success. Can you identify which campaign revolutionized how major studios approach their marketing strategies?

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The Blair Witch Project (1999) - Using 'found footage' premise with fake missing persons reports and websites suggesting the events were real
Avatar (2009) - Releasing specialized 3D trailers that required audiences to wear 3D glasses in theaters, creating an immersive preview experience
The Dark Knight (2008) - Traditional marketing campaign focusing on celebrity appearances and standard theatrical trailers
Toy Story (1995) - First animated film to release interactive web games featuring the film's characters