Which brand's 2019 social media ad campaign featuring an unexpected celebrity collaboration generated over $1 billion in earned media and increased their market share by 27% in just 60 days?

In the fast-paced world of retail marketing, social media campaigns have the power to transform brands overnight. One particular social media ad campaign from recent years broke all records and redefined how retail brands leverage viral marketing. Test your knowledge of this pop culture retail phenomenon that had everyone talking and shopping!

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Fenty Beauty's #ShadesToMatch campaign with Lizzo
Aviation Gin's response ad featuring the 'Peloton wife'
Crocs' limited edition Post Malone collaboration
Old Spice's reunion campaign with Isaiah Mustafa