Which telescope manufacturer famously boosted brand loyalty by introducing the industry's first 'Star Club' subscription model in 2012, offering members priority access to dark sky sites and equipment upgrades?

In the competitive world of astronomy equipment, brand loyalty can make or break a company. This poll explores how one famous telescope manufacturer revolutionized their market position through innovative retail strategy and product development. Test your knowledge about this astronomical marketing success story that changed how amateur astronomers shop for high-end equipment.

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