Which Broadway musical broke merchandise sales records by pioneering a specific pricing strategy that made their products deliberately exclusive and premium-priced?

The business of Broadway extends far beyond the stage, with merchandise sales becoming a crucial revenue stream for productions. From iconic t-shirts to collectible items, theatrical merchandise has evolved into sophisticated product lines with strategic pricing and distribution. Test your knowledge about the business side of Broadway merchandise and how theatrical productions have innovated in the retail space to extend their brand beyond the footlights.

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Hamilton (creating artificial scarcity with limited edition merchandise drops)
Wicked (implementing sliding-scale pricing based on show attendance)
The Lion King (using dynamic pricing that changes based on seat location)
Dear Evan Hansen (offering subscription-based merchandise boxes)