Which innovative marketing strategy helped Celestron revolutionize the consumer telescope market with their NexStar series in the early 2000s?

The astronomy industry has seen some remarkable product launches and marketing campaigns that have revolutionized how we engage with the cosmos. From revolutionary telescope designs to groundbreaking star-gazing apps, these products have changed our relationship with the night sky. This poll tests your knowledge of significant product milestones in the astronomy consumer market. Can you identify which marketing strategy helped transform astronomical tools from specialist equipment to mainstream products?

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The 'GoTo Revolution' campaign highlighting computerized mount technology that could automatically locate celestial objects for beginners
The 'Telescope as a Service' subscription model that allowed customers to upgrade their equipment annually
Their 'Cosmic Influencer' program that paid popular astronomers to exclusively use their equipment in social media posts
The 'Trade-Up Guarantee' that promised to buy back any telescope when customers were ready to purchase more advanced models