Which celebrity launched a beauty brand in 2017 that revolutionized the cosmetics industry with its innovative direct-to-consumer model and AR 'try-before-you-buy' technology?

Behind the glamour of celebrity endorsements lies a fascinating intersection with retail technology. Many famous personalities have been early adopters and investors in retail tech innovations that transformed how we shop. This trivia tests your knowledge about which celebrities have made significant contributions to retail technology advancements beyond just being the face of a brand. Do you know which stars have helped shape the future of shopping?

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