Which e-commerce platform pioneered 'shoppable livestreams' in China, creating a retail phenomenon that generated over $300 billion in sales in 2021?

Live streaming commerce has transformed how products are marketed and sold online, creating new opportunities for real-time engagement and immediate sales conversion. This new retail format combines entertainment, demonstration, and direct purchasing in an interactive environment. Test your knowledge about this rapidly growing e-commerce innovation that's reshaping consumer behavior and retail strategies worldwide.

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