Which transportation company first implemented algorithmic 'surge pricing' that dynamically increases fares during periods of high demand?

The transportation industry has seen revolutionary pricing strategies evolve over the past decade. From surge pricing models to subscription services, companies have found innovative ways to balance supply, demand, and customer expectations. This trivia question tests your knowledge about a groundbreaking pricing strategy that changed how we think about transportation costs.

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Uber
Lyft
Zipcar
Bird (scooter sharing)