Which packaging innovation, introduced in 1963, was initially rejected by consumers but eventually revolutionized the beverage industry with its convenience factor?

Packaging design isn't just about aesthetics—it can revolutionize entire industries and change how consumers interact with products. Some packaging innovations were so groundbreaking that they created entirely new market categories or solved long-standing consumer problems. This trivia question explores one such pivotal moment in packaging design history that transformed how we consume a common product.

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The pull-tab aluminum can (invented by Ermal Fraze)
The Tetra Pak aseptic carton (by Ruben Rausing)
The plastic screw-top bottle (by Nathan Swartz)
The resealable Ziploc bag (by Borge Madsen)