Which innovative retail product strategy, launched in 2018, revolutionized wildlife conservation funding by creating digital twins of endangered animals that consumers could 'adopt'?

Conservation efforts for animals and wildlife have led to innovative consumer products that both raise awareness and directly fund protection efforts. From specialized tracking technology to sustainable alternatives for traditional animal-derived products, the retail landscape for wildlife conservation products has evolved dramatically. Test your knowledge about a groundbreaking retail innovation that changed how conservation organizations fund their work!

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WWF's Blockchain-Based Adoption Certificates
National Geographic's Animal Hologram Subscriptions
Conservation International's Wildlife NFT Marketplace
Smithsonian's Augmented Reality Animal Sponsorships