Which telescope product launch pioneered the direct-to-consumer model in astronomy retail, eliminating traditional dealer markups and revolutionizing astronomy equipment marketing?

In the competitive world of astronomical equipment, certain product launches have revolutionized how we observe the cosmos and transformed the industry itself. One particular telescope release in the 2000s disrupted traditional retail models and established a new paradigm for astronomy product marketing. This poll tests your knowledge of this pivotal product launch that changed how astronomy equipment is sold and marketed to enthusiasts and professionals alike.

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Celestron NexStar Evolution with WiFi (2014)
Meade ETX-90 'Astro' Telescope (1996)
Orion SkyQuest XX16g GoTo Dobsonian (2012)
Televue NP101 with 'Nagler Direct' sales model (2001)