Which military product successfully transitioned to civilian markets in 1945, creating a retail empire with its iconic green color and 'indestructible' brand identity?

Military history enthusiasts often recognize how certain military products have transcended their original purpose to become cultural icons. Some military gear has been so successful that it created entirely new retail categories and marketing approaches. This poll explores one of the most successful military-to-civilian product transitions in retail history, which revolutionized both outdoor equipment marketing and consumer perceptions of military gear.

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• The Jeep (Willys-Overland Motor Company)
• The Coleman Stove (originally Army Quartermaster Corps)
• The Swiss Army Knife (Victorinox)
• The Ammo Box (marketed as 'Surplus Ammunition Boxes' by L.L. Bean)

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