Which celebrity-brand collaboration holds the record for the fastest-selling designer collection in Target's history, selling out online within hours and causing the retailer's website to crash?

Celebrity brand partnerships have transformed retail marketing, creating some of the most lucrative collaborations in history. These partnerships leverage star power to build brand loyalty and expand market reach. Some collaborations become cultural phenomena, while others quickly fade. Test your knowledge about which celebrity-brand collaboration broke records and changed how we think about celebrity endorsements in retail.

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Beyoncé's Ivy Park x Adidas
Rihanna's Fenty x Puma
Lilly Pulitzer for Target
Kanye West's Yeezy x Gap