Which major sports retailer launched the first-ever 'Motion ID' technology in their innovation lab that uses AI to analyze a runner's gait for personalized shoe recommendations?

The sporting goods industry constantly evolves with technological advancements and changing consumer preferences. Major sports retailers invest millions in innovation labs to stay competitive and enhance the customer experience. These labs develop everything from smart fitting rooms to interactive product displays and personalized shopping experiences. Test your knowledge about cutting-edge retail innovation in the sports industry!

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Nike with their Nike Sport Research Lab
Adidas with their SPEEDFACTORY Lab
ASICS with their ASICS Institute of Sport Science
Under Armour with their UA Lighthouse