Which major publishing house deliberately chose orange as its primary brand color to symbolize creativity and enthusiasm in literature?

The visual identity of major publishing houses often includes specific brand colors that reflect their literary focus and market positioning. These color choices are carefully selected to evoke particular emotions and associations in readers and bookstore browsers. This trivia question explores how color psychology intersects with literary branding in the competitive book publishing industry.

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Penguin Books
Hachette Book Group
Penguin Random House
HarperCollins Publishers