Which natural products company dramatically simplified its logo in 2011, removing the outer green border and text to focus solely on the 'Mermaid' icon as part of its sustainability rebranding?

The natural products industry has seen remarkable branding evolutions over the decades. As environmental awareness grew, many companies adapted their visual identities to better reflect sustainability commitments. This poll tests your knowledge about one of the most significant brand identity transformations in the natural products space—a change that signaled a major shift in corporate environmental responsibility and influenced countless other brands to follow suit.

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