Which entertainment company pioneered the 'midnight release party' product launch strategy that became a cultural phenomenon with lines of fans waiting overnight?

Product launches in the entertainment industry often become cultural moments in themselves. The way companies unveil new products can create as much buzz as the products themselves. This poll tests your knowledge about one of the most innovative product launch strategies that changed how entertainment companies introduce new offerings to the public. Think about revolutionary marketing approaches that became industry standards!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Scholastic with Harry Potter book releases
Apple with iPhone launches
Sony with PlayStation console releases
Nike with limited edition sneaker drops