Which retail brand was the first to develop and trademark a signature scent diffused throughout their stores as part of their sensory marketing strategy?

In the competitive retail landscape, creating distinctive sensory experiences has become crucial for brand differentiation. One pioneering company revolutionized the retail experience by developing a signature scent strategy that became an iconic part of their brand identity. This fragrance marketing approach transformed how retailers think about multi-sensory customer engagement and has been widely studied in business schools worldwide. Test your knowledge of this influential retail innovation that changed how brands approach in-store customer experience.

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Abercrombie & Fitch with 'Fierce'
Apple with 'Apple Store Essence'
Starbucks with 'Coffee Aroma'
Singapore Airlines with 'Stefan Floridian Waters'